Studio 10 was an Australian morning talk show on Network 10 which aired from 4 November 2013 to 22 December 2023. Its final hosts were Angela Bishop, Narelda Jacobs and Tristan MacManus and aired between 10 am and noon on weekdays and a highlights show aired between 10 am and noon on weekends. Studio 10 was broadcast live from Network 10 Studios in Pyrmont, a suburb in Sydney's inner-city.
On 9 June 2013, Network 10 announced a new mid-morning show to replace The Circle which it cancelled the year previously. Ita Buttrose was the first presenter of the show to be named, and her appointment drew much media attention as she was 71 years of age at the time. It was later announced Joe Hildebrand, Sarah Harris and Jessica Rowe would also be presenters on the new show. After a viewer competition, the show's name was announced in July 2013 to be Studio 10. The show would be filmed from Network 10's Sydney studios in front of a live studio audience. It was later announced it would premiere on 4 November 2013 as part of Ten's brand new morning lineup which also included the short-lived breakfast show Wake Up.
On 11 November 2013, Buttrose served as a guest on Network 10's then breakfast show, Wake Up. Network 10 had planned to transport her from Wake Up's Manly studio to Ten's Pyrmont studios by water taxi across Sydney Harbour in time for Studio 10 and film her journey with an overhead helicopter. However, due to poor weather Buttrose's water taxi became stranded, meaning she missed most of Studio 10.
In December 2013, Studio 10 began airing on Saturday and Sunday mornings. These editions of the show contain highlights of both Studio 10 over the past week. On 25 December 2013, Studio 10 became the first Australian morning or breakfast television show to air on Christmas morning. This edition of the show was pre-recorded in full with all new content. The Christmas Day edition of the show has become an annual tradition and now includes their yearly Christmas clip (a video where the cast mimes to a Christmas song).
On 10 March 2014, Studio 10 interviewed Justin Lyons, the cameraman who was with Steve Irwin when he died from a stingray injury in 2006. The interview made headlines in Australia and around the world with Irwin's last words revealed as: "I'm dying".
The final half-hour of the show was originally known as Studio 10 You with a focus on health and beauty, however that branding was later dropped. A separate edition of the show airs in Perth, with a mix of local content as well as interviews, segments and features from the East Coast version.
In November 2015, Buttrose announced she would appear on the show just two mornings a week from 2016 to spend more time with her grandchildren, with Denise Drysdale to join the panel for the remaining three shows.
On 24 July 2017, Studio 10 expanded to 3.5 hours, finishing at noon.
In March 2018, Rowe resigned as panelist citing a desire to spend more time with her children. However, it was reported at the time that the network was planning on removing her from the show. These reports came from former Executive Producer Rob McKnight, who was sacked from the network in November 2017, reportedly due to conflict with the show's personnel. In April 2018, Buttrose resigned as panelist to focus on other parts of her life, including spending more time with her grandchildren and writing. However, this exit was also reportedly due to conflict with Drysdale. Angela Bishop and Denise Scott were later announced as new panelists on the show replacing both Rowe and Buttrose.
In August 2018, Drysdale announced she would be taking the rest of the year off the show, due to exhaustion caused by travelling between Sydney and the Gold Coast, where she resides. In September 2018, former breakfast host Kerri-Anne Kennerley joined the show as a new panelist.
In December 2018, it was announced that fill-in Natarsha Belling would become the show's news presenter in 2019.
In July 2019, Denise Scott announced her resignation as a panelist, but she would remain with the show as a Melbourne correspondent.
In December 2019, it was announced that 10 News First Perth's Narelda Jacobs would be relocating to Sydney and joining Studio 10 as a panelist and reporter on 13 January 2020.
In March 2020, due to the coronavirus pandemic, the show removed the live studio audience and since then, the show has been filmed without one. The show expanded to 4 hours from 24 March 2020, commencing from the earlier time of 8am. However, Studio 10 has also axed the studio audience in 2020.
In August 2020, it was announced that Natarsha Belling and Kerri-Anne Kennerley would be leaving the show and Network 10, as a result of severe budget cuts across the network's news and operations department. Belling left the show immediately after the announcement, while Kennerley remained until 11 September 2020. Joe Hildebrand announced his resignation from the show and Network 10 on 10 September.
In September 2020, it was announced that Dancing with the Stars judge Tristan MacManus would join the show as co-host alongside Harris. The show debuted a new format from Monday 14 September 2020, similar to that of its competitors The Morning Show and Today Extra. Harris and MacManus are joined by segment contributions, Denise Drysdale, Craig Bennett, with Narelda Jacobs and Angela Bishop remaining on the show as news presenter and entertainment presenter.
On 23 November 2022, Harris announced that she would be leaving the show after nine years to replace Carrie Bickmore as co-host of The Project. She was also the last remaining original host from the pre-2020 era. She finished up on the program on 23 December 2022. Following Harris departure, the show was again reformatted from two person format to a hosting trio with Bishop and Jacobs joining MacManus as co-host, and they all presented the news and entertainment. Also, the program was shortened to a new 2 hour timeslot with the program airing from 10:00am – 12:00pm as a lead in to the networks 10 News First: Midday bulletin.
In November 2023, the program celebrated its 10th anniversary. On 14 November 2023, it was announced the morning show had been cancelled after 10 years mainly due to falling viewership and won’t return in 2024, the last episode went to air on 22 December 2023.
The show has been described as being similar to its predecessor The Circle and an Australian version of The View.
Studio 10's first broadcast rated low, averaging only 61,000 viewers nationally, behind its rivals The Morning Show and Mornings. These figures dropped dramatically within weeks.
In an effort to build ratings, unlike its rivals, Studio 10 remained on air for the entirety of the summer 2013/14 period. This strategy worked, and its viewership numbers over the summer period increasing slowly, allowing the show to average a respectable 50,000 viewers by April 2014. These ratings caused 10 CEO Hamish McLennan to state that the show is "performing well" and subsequently was not axed along with its lead in Wake Up in May 2014.
Following the axing of Wake Up, Studio 10 suffered a brief decline in ratings, before quickly improving its ratings.
In 2015, average ratings increased against their commercial counterparts. The show averaged 79,000 from January to March 2016, up 39% year-on-year.
Studio 10 defeated second placed Today Extra in October 2016 for the first time ever. The show continued to pose high ratings throughout 2017, and achieved a 15.8% audience share in that year, up 6.5% since 2014.
However after continued reports of tension amongst the show's cast, and the departure of Buttrose and Rowe, the show's ratings declined in 2018. This trend continued in 2019 and 2020, with Studio 10 often rating less than 50,000 viewers. Since the 2020 revamp, the shows numbers now hover at around 30,000 - 33,000 viewers, often dipping to 20,000.
Each morning Angela Bishop or Craig Bennett hosted a celebrity gossip segment. On occasion, both Bishop and Bennett were unavailable and fill-in presenters included Anna Kooiman, John Caldwell and Richard Reid.
Every day around 10:04 am, a writer or columnist joined the panel to pose a question to the audience, inviting members of the public to discuss the question via social media. This segment was previously presented in conjunction with The Hoopla but from 2015 articles and guests were sourced from News.com.au and occasionally KidSpot (Melissa Wilson).
Denise Drysdale is a font of knowledge and we are often asking her for all sorts of advice, but in 2020, it was time for viewers at home to get a chance to ask her questions.
Members of the public submitted questions for Ita Buttrose via social media. Ita answered two to three viewer questions every day, after 9:10 am. As of 2016, on days when Buttrose was not in studio responses to questions were pre taped.
Denise Drysdale taught the viewers a recipe, usually with comedic results.
Jessica Rowe showed clips from the internet. As of 2018, due to Rowe's departure from the show, this segment was removed.
Kerri-Anne Kennerley provided solutions to viewers who have a secret problem that needs to be solved.
Joe Hildebrand presented funny clips from the internet. Due to Hildebrand's departure in 2020 from 10 and the show, this segment was removed.
Each Monday morning until 2014, Jonathan Coleman joined the panel to take a look at events which happened during that week in history.
Denise Drysdale read out viewer complaints about things in life that annoyed them.
Every Friday until 2018, reporter David Robinson hosted a parody game show called "The $5 quiz". It was billed as "Australia's cheapest game show" and involved the hosts, guest panellist and usually a studio audience member competing for the grand prize of AU$5. Points were awarded randomly for funny answers, and occasionally for getting the answers correct.
Denise Scott shared what floats viewers boat.
Every Friday Jonathan Coleman hosted a weekly quiz. Each week's quiz had a theme and Jono normally dressed up in a character linked to this theme. Points were awarded randomly for funny answers, and occasionally for getting the answers correct.
Sarah Harris and Tristan MacManus both were given a fact from Jonathan Coleman about their co-host who had to guess if it was Fact or Fib. They both were playing for a home viewer via Zoom and whoever wins, takes home a prize.
On 2 April 2014. Hildebrand caused offence with remarks about domestic violence. Hildebrand later apologised for his remarks after a confrontation by Rosie Batty, whose partner murdered their 11-year-old son and was scheduled to appear on the show later that day.